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Your
web site is open 24 hours a day, 7 days a week. Potential
clients can go online and learn about your company, instead
of just moving on to the next company in the phone book.
With a web site, your business is always open. Your web
site is a marketing tool for your business.
Some ways in which the web site
will help your business:
The site gives people a way to
connect with your company and learn about your products
and services in a way that a phone book or newspaper or
TV ad cannot. Easily gather leads from potential customers.
Your site allows clients to submit requests for pricing,
products, services and more. You can contact them afterward,
knowing that they are qualified prospects for whatever you
sell or service. Over 68% of Americans are online now, and
this number continues to grow.
Give your customers as many reasons as possible
to come back to your site. Try out new products and services
by posting them on your site and gauging the response. Your
site is a very inexpensive way to see how customers react
to new product ideas. Make sure your web site address (the
URL, as in www.YourCompany.com) is printed on your business
cards, vehicles, hats, and in newspaper, magazine, and phone
book ads -- anywhere you put your business name, you should
also see your web site address. |
